Emerging Trends At The Intersection Of Food & Technology - PSFK

Few things are as inherently social as food, we love eating it, cooking it, and learning about where to best get it from and experience it with others. Brands and startups have been fast to mobilize around this opportunity – from Jamie Oliver‘s Food Revolution, to Foodspotting, to the oftentimes polarizing Whole Foods. The instinctive opportunity for collaboration, innovation and creativity resulting from the intersection of food and technology have us particularly interested in the organization Food+Tech Connect, which identifies, connects & elevates opportunities specifically at this intersection.

Chitra Agrawal hosted a panel at this year’s SXSW on ‘How Technology is Revolutionizing the Way We Eat’, recapping full learnings and emerging innovators in a recent blog post on Food+Tech Connect. We were particularly interested in some of the emerging trends & patterns they observed, as well as the related examples cited:

We believe food, whether its consumed at a restaurant, at a supper club, or purchased from local purveyors to be prepared at home, represents a naturally social and engaging opportunity that can be particularly enhanced by technology. We look forward to seeing some of these trends permeate, and the offerings that can address them.

Food + Tech Connect

via psfk.com

Trend report on two of my favorite things tech and food. See they are related

Latest Wine Technologies « The Wine Economist

Happy New Year! I’ve just finished reading final papers from The Idea of Wine class I teach at the University of Puget Sound.  This semester several students probed the intersecting worlds of wine and technology. Here, for your consideration, are quick summaries of five papers that explore variations on this very contemporary theme.

There’s an App for That!

Anna wrote about wine Apps. Apps are creatures of the 21st century — application programs that run on smart phones, iPads and similar electronic devices. There are thousands of Apps (the iTunes App Store and Android Market are full of them) and so it is no surprise that there are wine Apps, too.

Anna discovered five basic types of Apps, which she classified as wine journals, wine glossaries, wine-food pairing programs, electronic sommeliers that provide recommendations from lists of wines and wine quizzes and games. SmartCellar is an example of a sommelier-type App — restaurants can use SmartCellar-equipped iPads instead of printed wine lists to help their guests make well-informed wine choices.

Project Genome, a Constellation Brands study, identified six distinctive groups of wine buyers ranging from Overwhelmed to Enthusiast. Anna matched wine Apps with buyer profiles and concluded that there is something for everyone. But are any of them perfect?

No. Anna imaged the perfect wine App for her — given her particular interest in wine today. No single existing App would satisfy all her needs, she concluded, but there soon will be given the pace at which new Apps appear.

QR — the New Face of Wine?

Jack wrote abut QR (Quick Response) codes. QR codes work on the same principle as Universal Product Codes, but whereas UPC codes can store 12 characters of information, QR codes hold much more.  You scan a QR using an App on your smart phone and the App uses the embedded information to direct its display. QR codes are everywhere these days, especially in advertisements. Jack reports that some new graves in Japan feature QR codes that, when scanned, show photos of the deceased. QR codes at Japanese tourist sites provide detailed visitor information.

Jack found several applications of QR codes to wine, but he thought that the potential of this technology is not yet fully exploited. QR codes in advertisements or wine labels are a way to give the consumer more information. More advanced technology — already in use in other consumer goods markets — would allow QR Apps to connect with local retailers or to interface with online communities like CellarTracker.

“The more you think about it, the more it’s clear that QR codes have the potential to change everything about wine shopping,” Jack concluded. “They are free, easy to make and will soon have an army of smartphone users” to exploit them.  Japan has been using them for 16 years, he said. Time for wine makers and buyers in the U.S. to catch up.

Wine and Social Media

Alyssa and David wrote very different papers about wine and social media. Social media refers to electronic communities that link people in flexible arrangements and allow  them to interact and to  share information of various sorts. Alyssa examined Facebook, Twitter and the blogosphere to find the potential of each to forge durable wine-based interest groups.

David’s paper explored the role of the Internet (and social media)  in building or sustaining consumer communities using a very creative approach — comparing wine with beer. Beer has long been marketed as a group thing — a bunch of people get together and have a good time over a few beers. Wine’s marketing is not as consistently focused, David asserted, and the community element not so clearly developed.

This has an effect on how beer and wine build communities on the web. Beer brings community to the Internet, according to David, but wine tries to draw community from the web — an interesting point. “Every day, more and more people are being brought to wine through the Internet,” he concludes, “and lovers of wine are finally finding the community they’ve always wanted.”

Napa Valley versus Silicon Valley

Finally, Ben’s paper looked for linkages between Northern California’s two famous valleys. Not Napa and Sonoma (although that would be an interesting paper) but Napa and Silicon. What can we learn about wine, Ben asked, by looking at microchips? Quite a lot, he discovered.

Ben compared Annalee Saxenian’s account of the development of Silicon Valley in her book Regional Advantage: Culture and Competition in Silicon Valley and Route 128 with James Lapsley’s history of the Napa Valley wine industry, Bottled Poetry: Napa Winemaking from Prohibition to the Modern Era. He found rather interesting parallels between the two seemingly separate spheres of California life and concluded that Saxenian’s model of high tech regional development explains Napa’s evolution very well.

Going further, however, Ben asserts that both valleys reflect a certain regional spirit. “That this culture of creative destruction permeates as diverse of industries as IT and winemaking demonstrates the influence that a regional consciousness can have over all manners of activities that will within its physical purview.”

“In this sense,” he concludes, “Napa is a genuine reflection of its terroir …  Wine is a microcosm of our collective ties to our environment and the various techniques and technologies used to elucidate a certain character from a wine are ultimately efforts at understanding and strengthening this relationship. And in that pause given to us by that perfect glass of wine, we cannot help but feel closer to the world around us.”

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Sorry, I cannot distribute these papers directly, but if you are interested I will try to connect you with the student authors.

via wineeconomist.com

As an apprentice wine-o I am gung-ho on technology assisting me on my path to knowledge. Here are some great new technologies that are out there via the student papers of the Wine Economist.

Top 8 Journalism Apps of 2010 (That You'll Use All Next Year)

This year news apps were either horrible villains or lifesaving heroes depending on your perspective. But what about apps for journalists — for reporters who need information and tools on the go? I’m not talking about podcasting or video editing apps. I’m talking about mobile and cloud-based tools that the average journalist will use on a regular or even day-to-day basis. Here are my top eight choices that either launched or received significant upgrades in 2010.

1: Rapportive

Mac, PC, Firefox, Safari, Mailplane, Fluid and Chrome; free

This is my favorite tool of 2010. As my co-worker Marshall wrote last March: “Stop what you are doing and install this plugin.” He wasn’t kidding. Rapportive replaces the ads in your Gmail account with publicly available information about the person who sent you the email: links to their social networking accounts, their photo and biographical info, even a live feed of their tweets. Not only that, if you mouse over other email addresses included in the email, those people’s info shows up, too. At right is what the right half of an email from my boss looks like.

Suddenly, the sources you exchange email with have a face, and even better, their background info is at your fingertips.

It’s not omniscient. Rapportive displays data based on the specific email address that the sender is using. If they use a different email to log in to social networks, then those accounts won’t show up. One fun bonus is that it finds some hilariously old accounts. You’ll be surprised how many people have long-forgotten Friendster profiles.

2: Simplenote

Mac, PC, iPhone, iPad, Android, Web; free/paid (no ads)

This is my second most-used tool of 2010. By itself, Simplenote, is, well, pretty simple. It’s a note-taking app that syncs what you write — whether you’re using a mobile device or a computer — live to the Web. It’s been around for two years but got a very significant update (tags, versioning, word count, sharing) in August. Its real power lies in its ability to work with a host of other desktop and mobile apps and browser extensions. Once you link to one of those tools, you no longer have to pay attention to Simplenote. It stays in the background, instantly syncing what you write to the cloud.

For instance, I use an app called Notational Velocity for pretty much everything I write. I like it because it stores what I write within the app; I don’t have any folders full of old documents. When I started using Notational Velocity I linked it to Simplenote and then forgot about Simplenote completely. But no matter where I go, no matter what computer or smartphone I use, I have access to everything I am working on or have written in the past.

True, there are plenty of other cloud-connected note-taking apps out there (Notespark, Evernote, etc.), but none have the simplicity and versatility of Simplenote.

3: Photoshop mobile app

iPhone, iPad, Android; free

Like note-taking apps, there are tons of image-editing tools out there. The Photoshop mobile app is a simple powerhouse that outperforms everything else. It meets my criteria for an on-the-go reporting tool: it’s stable, powerful and easy to use.

If you want hip filters and splashy effects, this isn’t for you. But if you need to quickly and easily color correct or make cropping/rotating changes to an image before you send it back to your newsroom or post it on your blog, this is your best bet. Over the course of 2010 it got several updates: new tools, Facebook and Flickr connection, and more.

4: Police and fire radio scanners

iPhone: 5-0 Radio; free/paid (extra feeds). Android: Scanner Radio; free/paid (no adds, more controls)

Even thought I work for a tech news site and don’t need an app like this, I love it. I wish I had something like it back when I was a daily reporter.

Scanner Radio for Android launched this year with more than 2,300 live police and fire scanners and weather radios from around the world. One interesting feature is that it will let you know when a specific feed has a lot of listeners. According to the developer, “You could have the app alert you when any scanner in the directory has more than 500 listeners, or, you could have it alert you when scanners you choose (such as those in your area) have more than, say, 50 listeners.”

I use 5-0 Radio, which launched in 2009. It claims to have “the largest collection of live police, firefighters, aircraft, railroad, marine, emergency, and ham radio” feeds.

5: USA.gov mobile app

iPhone, mobile Web; free

This may seem a little elementary, but the USA.gov app is unmatched as a portal for searching all federal, state, local, territorial, and tribal government websites, including in some cases vital birth, marriage and death records. It also does image searches and government recall searches.

Out in the field covering a fire and need some background? Punch your city name and “fire code” into the app. What about reporting about an accident at a job site? Searching for your city name plus “OSHA fatality” will bring up the agency’s website that lists accident reports.

6: Mobile document scanners

iPhone: JotNot Pro; $0.99. ScannerPro ($6.99), Document Scanner ($4.99), Scanner & Fax ($7.99)

These kinds of apps sometimes get mixed reviews (and I’m kind of cheating since some of then came out before 2010). They’re essentially camera apps that are really good at enhancing text in the images they take. Can you do the same thing by taking a photo and messing with the contrast and sharpness? Yes, in some cases. But often you can’t: the paper is wrinkled; the paper isn’t on a flat surface; you have multiple pages that need to be a single document; you need the resulting image to be a PDF.

I use JotNot Pro (right) mainly because it’s cheap. If I forked out $4.99 for something like Document Scanner I would also be able to do things like OCR (a process where images of words are turned into actual text). Each of the apps I listed have varying features that may or may not fit what you need from a tool like this.

7: DocumentCloud

Private beta

DocumentCloud made big headlines when it launched earlier this year. If you don’t remember, it’s “an index of primary source documents and a tool for annotating, organizing and publishing them on the web.” Since then, dozens of small and large news orgs have used it to annotate and augment public documents that they’ve published. As of August, there were close to 500 users and 100 newsrooms participating in the beta trial.

I don’t know when the service will go public (the development team has been rolling out updates for beta testers throughout the year), but when it does, it’s going to be an invaluable tool for newsrooms, regardless of their size.

8: The Onion mobile app

iPhone, Android; free

The Android app came out this year (the iPhone version launched in 2009), and it is, as The Onion says, the “last bastion of unbiased, reliable, and definitive news in a world dominated by superficiality, mediocrity, and non-Onion news outlets.” You need it.

Did I miss any of your favorites? What will you be using in 2011? Let me know about it in the comments.

This entry was posted by Abraham on Tuesday, December 7th, 2010, under Blog and Journalism Posts and with these tags: , , , , , , , , , . Follow comments using the RSS feed, or leave leave a response or trackback from your own site.

via abrahamhyatt.com

I am already downloading....