Sharing Photos through Social Media #mauiSMUG | Maui Social Media Users Group - meeting today!

Whats the big deal about sharing photos?

  • Its one of the easiest ways to share your experience, share what you are doing and/or capture information.
  • Sharing photos can build your community of followers and friends
  • A picture says a thousand words, that means less words to type in a blog post or twitter post
  • Pictures are a good place to start a conversation
  • Some examples of photos that I enjoyed sharing recently:
    • Tsunami damage, food I made, food I ate at a restaurant, the Maui shoreline and sunrise from the Molokai Princess, a new telephone pole install, some jewelry I made

Do my photos have to be professionally created?

  • Absolutely not, amateur photography is all the rage in social media
  • The best camera is the one you have on you, and even better, one that can connect you to internet, like a phone with a camera, or a camera with a eye-fi card that automatically sends your photos to a web destination
  • Possible mediums to take photos to share: Camera phones, digital cameras, smart phones, computers, laptops, ipads, Xoom, and more

Are there other photos to share?

  • Yes, you can retweet a twitter post with a link to photo
  • Repost another blog post with images
  • Remember to give credit to the content creator through links and mentions

What are some of the photo sharing sites? (links to these sites will be below this section where details on each of these sites will be provided)

  • flickr
  • smugmug
  • lockerz
  • plixi
  • yfrog
  • twitgoo
  • mobypicture
  • img.ly
  • color
  • foodspotting
  • gowalla
  • instagr.am
  • posterous
  • and more….
  • (see below for links to all of these sites)

That is a lot of sites are they all the same?

  • Not at all. I will break them down below into digestible sections:

 

Photo Hosting Sites

Flickr: http://www.flickr.com/

Flickr calls itself: “the best online photo management and sharing application in the world” and has two goals: 1. help people get their photos out to the world, and 2. enable new ways of organizing your photos and video. It costs $24.95 annually for unlimited uploads. With yahoo’s recent sale of delicious to new owners, nobody is sure of the long term strategy for flickr, and if these fees will remain so low.

Smugmug: http://smugmug.com

Smugmug is another photo sharing site. They call themselves just plain devoted to your priceless photos on their about page. They also mention being a place to back up your photos safe and sound. There are a lot of different privacy settings. It also acts as a place where photographers can sell their photos or use this site as a portfolio. It costs about $40 to $150 annually depending on your account from basic to pro.

For both smugmug and flickr you can share these photos to twitter or facebook, but you would do so by being logged into your account on their website, then clicking on your photo and then clicking share to the twitter or fb account.

See also photobucket, shutterfly, and picasa for more examples of photo hosting services. Also Zoorr, multiply, photopedia, zammel, daily booth.

Photo Sharing Communities

There are a lot of different photo sharing sites. Most of the time you will use them as a function of another application that you use on your phone, computer or browser. Which one to use a lot of times depends on the application you are using and what they happen to use to create the links. Sometimes you have some options as to which one you prefer, other times not. For example the twitter app on the iphone you can select your url shortener in your settings, under advanced, then image service. Options are yfrog, twitpic, lockerz, mobypicture, twitgoo, posterous, and img.ly. I will review the differences between these below.

Deciding which one to choose is part personal preference and part what works most consistently for you.

Examples:

img.ly

http://img.ly/ is a community of sharers on twitter. The most popular photo on their site (as of 8pm 4/27/11)  is shared below and had been viewed 340687 times. A lot of Japanese users.

yfrog

http://yfrog.com/ a community of photo sharers, for some reason I notice when you look at their popular images a lot of time they appear to be from celebs. It is another way to look at your twitter stream, I have an option to view a stream with photos showing. You can email photos into your yfrog account.

Twitpic

Twitpic actually has its own web definition via google and info on wiki (which I did not find for the two above). I think their API is widely used, making them a large photo sharing site. I quote the google web def and wiki page below:

Web definitions

  • Twitpic is a website that allows users to easily post pictures to the Twitter microblogging and social media service. Twitpic is often used by citizen journalists to upload and distribute pictures in near real-time as an event is taking place.
from the wiki page:

TweetDeckEchofonTweetie, Twitfile, and Twitterrificare iPhone applications that can upload photos from iPhones to TwitPic.[7][8]ÜberTwitterOpenBeak and Twitter for BlackBerryare BlackBerry apps that also have the capability of uploading images to TwitPic. WebOS phones may upload images to TwitPic using the Tweed application. Android phones can upload pictures to TwitPic with the Twidroid and Seesmicapplications. Windows Phone devices can upload pictures to TwitPic with the TouchTwit application. All INQ mobile phones have the capability of uploading a picture straight after it has been taken; this is due to the social networking nature of the phone.

You can have your twitpic set to show the public timeline, which means it will show you in real time, all the photos coming into twitpic as a stream. It works primarily with twitter. (not going to see fb options). Your privacy options include show your pics to public stream or not. They give you a unique email address to email photos to to get them into your Twitpic stream as well.

Twitgoo

Similar to the other three photo sharing sites above. photobucket is parent company

View this great article on Sheeptech.com that compares img.ly, twitpic, twitgoo, and yfrog’s features in a graph (see below for just a small peice of their info, click below to get full article)

Image upload

Uploading methods and limitations by the service providers themselves.

Twitpic Twitgoo yfrog img.ly
Local file browsing Yes Yes Yes Yes
Transload No Yes Yes No
Email upload Yes Yes Yes Yes
File format GIF, JPG, PNG GIF, JPG, PNG, BMP GIF, JPG, PNG, BMP GIF, JPG, PNG

*Twitgoo accepts pcx/psd/tiff too, but will convert them to JPG.
*yfrog supports video upload too, but since we are only discussing about image upload, I leave it out of the table

Image viewer

Features on the image viewing page and other relevant information.

Twitpic Twitgoo yfrog img.ly
Follow button No Yes No No
RT button No Yes Yes Yes
Rotate image Yes Yes Yes No
Social media buttons Yes, including email Yes, including email Yes, including email Yes
“Other photos” thumbnail 3 2 2 3, scrollable

Lockerz

Lockerz – Lockerz is a community of users that earn points as they connect, points that can be used in their shopping network. Its targeted for a demo of 13 to 30 year olds.

ABOUT LOCKERZ
Lockerz’ mission is to be the homepage for men and women ages 13 to 30, building a community of trendsetters and tastemakers who love to shop, play and connect on the Web. As a members-only site, Lockerz has grown to more than 17 million members in less than one year, offering major discounts on the best fashions, electronics, music and more. Members earn PTZ® (“Pointz”) by watching videos, listening to music, answering daily questions, and through social commerce. Lockerz PTZ are then used to lower the prices of merchandise at-will. Based in Seattle, Lockerz was founded in 2009 by former technology and retail executive Kathy Savitt. Lockerz is backed by Liberty Media Corporation and Kleiner Perkins Caufield & Byers.

plixi

PlixiPlixi was Tweetphoto, renamed/branded in 8/2010. Plixi is another photo sharing community like Twitpic, but is also trying to be a bit more. You can create events, and then post photos as a group to an event (but I can’t figure out how to tell people to send images to my event). I like the way it actually shows the photos sent up with a post, however, your home feed will only show other friends using plixi, not your twitter stream. On the Iphone app you can only be logged into facebook or twitter, not uploading to both. On May 1st it integrates into lockerz.com. Don’t know how this will change its use or look. It seems like it wants to do cool things but feels clunky to me. I don’t know how to add friends, can’t get the web interface to allow me to connect to FB, but it worked for foursquare, then posted the links to FB. Also web interface does not show the option to connect to twitter.

Mobypicture

mobypicture – Mobypicture excels in linking your photo to many different social networks. With the iphone app I sent a photo, tagged it with keywords, and it went to flickr, twitter, mobypicture, my wordpress blog, facebook, and gives me a unique url for the photo, and an embed code (hence also acting as a photo hosting site). The tags came through nicely to my wordpress site and flickr, both places where I utilize the tag function. (me likey) All usage is free at this time, including iphone app.

Via AppAppeal ‘s Review: (of mobypicture)
What are the differences to other applications?

mobypicture.com permits connectivity between mobile devices and photo sharing sites as well as with blogs. With this application, photos with relevant heading, description and tags can be instantaneously uploaded from a mobile to a blog or to a photo sharing site.

Posterous

posterous – posterous is well known for its use as a blogging site, but it is also a photo hosting site, and a photo sharing site. One of the biggest features of posterous that sets it apart from the other photo sharing sites is it can send your photo to so many other social networks simultaneously, great for leveraging your efforts. In addition every image or group of images that you share can create a blog post for you, basically you are instantly blogging in a blogging community, not just sharing at the microblogging level.

an example of a posterous post:


facebook http://facebook.com – I have to mention facebook as an image sharing community, but I am almost at a loss for words. Of course i see photos on facebook, mine and my friends, and I comment on them there and it is a huge community, but i feel it lacks in the sharing department. A lot of my friends will refer me to their facebook albums, and create events in FB and try to use as press releases but this is very limiting as only friends can see these things. I rarely use FB as my primary photo sharing community, however I do participate in FB photo sharing by sharing my photos via posterous, mobyphoto, foodspotting, etc.

Location based Photo Sharing

Gowalla - http://gowalla.com/

Check in, see where other people are checking in, look at photos of the place you are checking into, and see photos and check-ins for other nearby locations.

Foodspotting – http://foodspotting.com

This is a community designed around sharing food. It has clever features like updating your facebook and twitter with links to your photos of food. It wants to you to build a community of friends within it. It has an iphone app that will search for food near you geographically and show you photos with remarks on location of restaurant.

 

Color – Color is tricky to explain so I am going to use the help of this post at readwriteweb.com [http://www.readwriteweb.com/archives/how_color_is_being_used.php]

Prior to joining Color’s founding team, DJ Patil was LinkedIn’s Chief Scientist. Via Patil’s LinkedIn profile, we see just how ambitious the Color team is about its product: “We’re out to change the world with how people interact and share experience through their mobile devices.”

Color is a smartphone app that enables you to share photos and videos with a group of people at the same location as you. Patil told us that there have been a “wide array of use cases” for Color so far. They range from large gatherings (movie premieres, tech conferences, music concerts) to smaller groups (BBQs, “journalistic events” like the scene of a car fire, cooking groups).

Patil also emphasized that the company is still exploring use cases and they don’t want to “impose our projection of how to use the app” on people.

What Happens to the Content?

There has been confusion about where the content generated by Color goes and how is it shared. Are the photos taken using Color archived? Patil explained that if you participate in a Color group, that content is not only shared in real-time with others in proximity to you, it also appears in the ‘History’ section of the app as an album. You can share albums, photos and videos using Twitter, Facebook, email or SMS.

So color is an app only sharing unless you have shared that album off of your handheld device to twitter, facebook, email or sms.

http://instagr.am/Instagram is a hot, fairly new app (released around 10/2010) for iphones that makes your photos look sleek with filters, you can have followers, your photos show a location (and you can use to check into Foursquare with a photo), and you can share the photos to your other networks and communities.

also foursquare, brightkite, yelp, loopt, boarding, going, and whrrl.

Note: There are so many companies out there and more getting created, and existing ones changing. I will try to keep updating this information here.

shareshareshareshare

I just finished this post for todays Maui Social Media Users Group workshop. Here is a sneak peak of my discussion.

The Ultimate Small Business Website for Today's Social Surfer : Marketing :: American Express OPEN Forum

The Ultimate Small Business Website for Today's Social Surfer

The Ultimate Small Business Website for Today's Social Surfer

Sep 14, 2010 -

Websites have evolved significantly over the past few years and the expectations of both surfers and spiders is driving much of what it takes to make a site work for your business today.

 

In fact, while content is still what gets people to your site, and long term, what it takes to draw links and return visits, it is heightened functionality that kicks off the process of engagement – the new must-have metric.

 

It’s not enough for your content to simply lay there, flat and uninviting. It has to stand up and practically beg people to interact with it. Your website must be more web app-like than browser-like.

 

But what does this mean for the typical site owner and builder you ask?

 

Use blog software as the engine.

 

Blog software, such as WordPress, is essentially content management software with SEO, community and syndication built in. While most associate blogging software with the journal style feature so frequently used by bloggers, the software is built to run almost any type of page you can imagine building, such as contact, product and even a static looking home page.

 

By using today’s themes such as Headway and Builder, you can use the WordPress foundation to create multiple page themes with plugins and widgets that allow you to perform most of the things I plan to explore in the rest of this article.

 

I can think of very few instances where it would not make sense for a small business to use a tool like WordPress to run their entire site. If setting up a self-hosted version of WordPress seems like it’s above you technically, you can try out one of the hosting service providers like Page.ly that offer one button installs with themes and support built in for a monthly fee.

 

Get feedback. 

 

People are getting used to sites that allow them to offer ratings and reviews. This type of functionality is easy to offer and can show social reassurance – if the reviews are good – to visitors considering your company. Using tools like JSKit enables you to install simple javascript that make it very easy for visitors to rate content and products.

 

Using third party survey tools like Survey.io, 4Q and GetSatisfaction allows your visitors to help mold your site and make it more user friendly.

 

Don’t forget the use of polls as a device to create engagement. Routinely adding simple polls by using a WordPress plugin or SurveyGizmo for WordPress can add an inviting layer of content and give users a reason to return.

 

And, it’s always a good idea to test conversion on pages by using split testing scripts such as Google Website Optimizer or unbounce.

 

Beef up the forms of content.

 

In terms of traffic, Google is the number one search engine, but YouTube is number two. Adding video and audio content has become a must, as visitors expect it and consume it in ways that keep them on your site much longer than sites that feature only static text.

 

Video allows you to tell a story with emotion and lets the visitor connect with the person telling the story. Research by SearchEngineWatch shows video increases landing page conversion by over 300 percent.

 

The use of video and audio is also a great way to reinforce a message and help visitors understand what to do next or what to expect.

 

Integrate social.

 

Adding Facebook Like buttons that allow visitors to share your content with their friends is an effective way to allow Facebook visitors to interact with your site. Using plugins like Sociable make it very easy for people to share, subscribe and bookmark content found on your web pages.

 

Bringing your social media participation on sites like Twitter, LinkedIn and Facebook to your site with tools such as a Facebook Fanbox or Twitter Tools Widget is a great way to create interaction with your social profiles from your site and create a viral effect when visitors share or like something on your site.

 

Amplify for awareness.

 

A final important aspect is to find ways to amplify your content so that people can interact with it. This includes promoting your site and all the online ways people can find more in your offline communication. Adding your social profiles to business cards and printed literature is a good place to start.

 

Make your advertising much more about creating awareness for your online content and ways that people can interact and less about selling.

 

Image credit: Richard Mason

 

John Jantsch is a marketing coach, award winning social media publisher, and author of Duct Tape Marketing and The Referral Engine. 

Tags: google, wordpress, john jantsch, twitter, website, duct tape marketing, facebook, linkedin, social media

send to a friend linkedin digg reddit

Print 20 5

Social Surfer? That is so cute. Thank you Open Forum!